The strongest business relationships you have are with your existing clients. They already know your quality. They trust your advice. And they rely on you to help them grow.

Imagine casually mentioning during an invoice review, “By the way, we now offer building signs too. Need any signage?”

That simple question can open doors to projects worth thousands rather than hundreds.

No elaborate marketing campaigns needed. No cold calls to strangers. Just natural conversations with people who already see you as their visual communications partner.

What makes this approach so powerful is its simplicity.

When a client comes to pick up business cards, they’re already thinking about their brand. That’s the perfect moment to suggest a sign that will showcase that same brand to hundreds of potential customers every day.

Many print shop owners tell us they were surprised by how eagerly clients responded. Their customers had been buying signage elsewhere simply because they didn’t know their trusted printer offered it. This program gives you both the confidence and specific language to transform these everyday interactions into significant new revenue. You’ll know exactly what to say and when to say it for maximum impact.

Your clients want to consolidate their visual branding with someone they trust. Make it easy for them.

Commercial signage commands significantly higher price points than traditional print jobs. Outsourcing larger-size orders with 40%–60% margins generates additional profitable revenue.

You keep the margin without production headaches.

Reorders are the sweet spot in business, just what every shop owner hopes to see more of.

The client is already sold, the specs are in place and the heavy lifting is done. With no production overhead expenses and fixed vendor costs, every order delivers strong, predictable margins.

Repeat clients combined with repeat orders give you the consistency and cash flow most business owners dream of. It’s not “free money”, but it sure feels that way!

Remember the energy you felt when you first opened your print shop? That sense of possibility, the excitement of building something meaningful. Over time, that initial spark can fade as daily operations take over.

You’ll feel that same energy again when you start offering high-end commercial signage.

You’re not only adding a valuable service. You’re expanding the vision behind your business.When you offer corporate-level signage, you transform from “just another printer” into a complete visual communications partner for your clients.

Your team will feel the shift too. There’s a special energy that comes from delivering impressive projects that stand tall in the community. Imagine your staff pointing out their work to friends: “We created that building sign downtown!”

The financial benefits are substantial, but the deeper reward is rediscovering your purpose as a business leader. You’ll make decisions with renewed confidence. Your client conversations will shift from price haggling to strategic visual branding discussions.

Many print shop owners tell us this transformation was the most meaningful part of their journey. They found themselves leading with vision again instead of simply managing the day-to-day.

Your business deserves this growth opportunity. Your team deserves to feel proud of creating impact beyond paper. And you deserve to feel that entrepreneurial fire again – the one that got you started in the first place.

Take this step. Reconnect with your original vision. Build something that inspires you again.